My high school basketball coach had a sign on his office wall that I saw every day. It read:
“There is nothing more frustrating for a coach than wanting more for their player than the player wants for themself.”
I remember reading it but never truly understanding it. Not really.
But I do now.
As a coach, a business owner, and someone who’s worked with hundreds of adults trying to reclaim their health and strength, I’ve lived it from the other side. I’ve seen what it’s like to want something deeply for someone else—better movement, stronger joints, more energy, a life not ruled by pain or limitation—and watch them drift away from it. Not because they can’t. But because they don’t want it—yet.
I’ve sat across from people who are fully capable of change, with so much potential right under the surface, but they’re still waiting for the perfect time or hoping for motivation to magically appear.
And it’s hard. Because as a coach, you see what’s possible. You know what a few months of consistent effort could unlock. You know what they could become if they just gave themselves a real shot. And yet, you can’t want it for them more than they want it for themselves.
But here’s the flip side: When someone decides they’re ready—really ready—the role of a coach becomes one of the most rewarding in the world. You get to walk beside them, guide them, push them, and celebrate with them.
So if you’re reading this and you’ve got that tug in your gut—that quiet voice that says you’re meant for more—lean into it. Decide. Commit. Do it for yourself.
We’ll be here when you’re ready.